Traditional markets have long become a cultural symbol of Vietnam. Street vendors and advertisements resounding in the bustling space of the market have become an indispensable part of the daily lives of Vietnamese people. Along with technological development and modernization trends, the traditional market model is gradually changing to become new and more unique, carrying the mission of connecting tradition and modernity.

1. History of Vietnamese traditional markets

Traditional markets are an important part of Vietnamese history, appearing thousands of years ago. These markets are not only places to trade and exchange goods, but also are cultural exchange centers, expressing the cultural characteristics of each region. The traditional market model has existed through historical periods and is deeply attached to the lives of Vietnamese people.

2. Cultural value of traditional markets

Traditional markets not only have economic value, but also carry special spiritual and cultural values. This is both a place for local people to negotiate, exchange, and interact with each other as well as a setting for tourists to explore the unique people and culture of Vietnam. From handicraft products to attractive regional dishes. Therefore, the Traditional Market is a destination not to be missed for those who want to learn about the cultural values ​​of the country and people of Vietnam.

3. Diversity of traditional markets

Vietnamese traditional markets are diverse in type and operation. Traditional markets can be divided into types such as residential markets, fairs, wholesale markets, etc. The common characteristics of the traditional market model are open, vibrant space, creating favorable conditions for display. and buying and selling goods. Perhaps it is thanks to the atmosphere, two-way interaction along with fresh, unique handmade items that the traditional market still attracts thousands of visitors to buy and visit every day.

4. Development potential of traditional markets

Traditional markets have appeared and developed in all provinces and cities across our country. In 2023, the Vietnamese traditional market model is continuing to develop and adapt to the changing times. Today’s traditional markets are upgraded and expanded into a chain of markets combining market shopping centers along with applying new technology to expand business scope. These include Tan Uyen – Lai Chau market center, traditional market combined with Hung Yen City commercial center,…

With the development of technology and the internet, many traditional markets have begun to use online platforms and social networks to attract customers and increase business activities. The use of mobile applications allows shoppers to easily find information about the market, available products and even place orders online. This saves time and effort for customers and brings business benefits to sellers.

One of the important elements of traditional markets is the preservation and development of Vietnam’s traditional culture. Through each stall and each product on the market, customers can learn about the arts, handicrafts, cuisine and typical products of each region. The traditional market is not only a shopping place but also a living museum that brings unique cultural experiences to people and tourists. Besides, traditional markets make an important contribution to the local economy. Help create jobs for people, improve people’s lives and strengthen the local economy.

For the traditional market model in particular and for trade in general, the State always pays a lot of attention and creates conditions to preserve and develop. Most recently, the Prime Minister issued Decision No. 1163/QD-TTg dated July 13, 2021 approving the Strategy “Development of domestic trade in the period to 2030, vision to 2045”, this is considered a driving force for the development of commercial infrastructure in the coming time as well as a golden opportunity for businesses in the field of real estate investment and development.

With all of the above factors, it can be seen that traditional markets in Vietnam will continue to innovate and develop further.